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Start your day with simple goodness

Looking good, feeling good and staying healthy.

Increasing physical activity, eating fewer calories, and choosing sensible portions are key to helping you achieve and maintain your lifestyle and health goals. The simple goodness of Shredded Wheat cereals make them a great fit for your healthier life.

Remember even the small changes can add up in your favor!

Fiber & Whole Grains

Experts recommend diets rich in fiber-as part of a reduced calorie diet and exercise plan-to help keep you satisfied while you lose weight. High-fiber diets, like those including the simple goodness of Shredded Wheat cereals, are usually lower in calories and larger in volume than low-fiber diets. Some research even suggests that people who eat a fiber-rich diet have a lower body weight than people who don't.

What Is Fiber?

Fiber is the part of plant foods that cannot be digested or absorbed by the body. There are two types of fiber, insoluble and soluble. Insoluble fiber does not dissolve in water, it adds bulk to the diet and is found primarily in whole grains and bran. Fruits and vegetables also provide insoluble fiber. Soluble fiber dissolves in water and forms a gel that slows down the time it takes food to empty from the stomach.

Find soluble fiber in fruits and vegetables, plus whole grains such as oats and barley and legumes. Both insoluble and soluble fiber are important in your diet, and should come from food sources rather than from dietary supplements. That's what simple goodness is all about-trying to keep as close to the source as possible.

Are You Getting Enough?

Either you've got it, or you don't.
Check out your Daily Fiber Recommendation:
Age  Women  Men
19-50  25 grams  38 grams
50+  21  grams  30 grams

The above information is not intended to be medical advice. Remember to consult your physician before starting any diet, exercise program or taking dietary supplements. It is wise to increase your fiber intake gradually so your digestive system has time to adjust. Consuming very high amounts of fiber suddenly or all at once is not recommended because it can cause digestive discomfort. Remember to drink adequate fluids too.

Tips

With 5-8 grams of fiber per serving, eating Shredded Wheat cereal is a great way to boost your fiber intake without compromising on variety. And it's 100% whole wheat goodness means you'll get quality nutrition in every bowl.

Try these tips to get more fiber in your diet:

  • Start the day with a high-fiber cereal that provides at least 5 grams of fiber per serving.
  • Sprinkle cereal or yogurt with dried fruit, berries, or chopped fresh fruit.
  • Make sandwiches on whole-grain bread.
  • Leave skins on fruits and vegetables when possible and wash them well.
  • Buy pre-cut raw vegetables for snacking and cooking.
  • Add cooked dried beans and peas to soups, casseroles or salads.
  • Check package labels: A good source of fiber = 2.5 grams of fiber or more per serving; high fiber = 5 grams of fiber or more per serving.

Try these tips to get more whole grain in your diet:

  • Look for foods that list whole grains as the first ingredient.
  • Start your day with a whole-grain, fiber-rich cereal like Shredded Wheat.
  • Choose brown rice over white rice and whole-wheat pasta over white pasta.
  • Substitute whole-wheat flour for 25% of the white flour in muffin, pancake or waffle recipes.
  • Snack on whole grains, such as popcorn, low-fat granola made with whole oats, whole-grain snacks or snack mixes made with whole-grain cereal.

Why Experts Recommend High-Fiber Diets

Experts recommend fiber-rich diets to help keep you satisfied while you exercise and cut calories to lose weight for several reasons. The first is easy to understand: high-fiber diets are usually lower in calories and larger in volume than low-fiber diets. Also, foods rich in fiber provide bulk and also require more chewing, helping to promote a feeling of fullness and satisfaction after eating, a key strategy in weight management. Lastly, eating slower also gives the stomach time to tell your brain that you're full.

Diet & Exercise

Smart food choices, cutting calories and regular exercise play an important part in the health and wellness equation. Make a lifelong commitment to a healthy lifestyle you can live with!

Get Moving

Being active every day is a great way to help manage your weight. Make 30 to 60 minutes of moderate physical activity part of your daily routine. Gardening, washing the car, taking the stairs, dancing, walking the dog, or bike riding with your children or grandchildren count. There's always a benefit to the simple things!

It's easier to stick with a plan if you pick activities you like. And as always, be sure to check with your health care professional before you begin any exercise program.

Tips for getting started

  • Aim for 30 to 60 minutes of activity, like brisk walking, on most (if not all) days of the week. Walking the dog counts!
  • Set obtainable goals, start slow and gradually add on activity.
  • Short on time? Take a few 10-minute breaks throughout the day. They add up! For example, walk around the house when you're talking on the phone.
  • Add steps to your commute by parking at the far end of the lot or taking the stairs instead of the elevator.

Healthy Habits

Mom was right: Breakfast is the most important meal of the day. Skipping breakfast—or any meal-to eliminate calories may cause you to overeat later in the day. Staying satisfied all day long is a sensible way to manage weight. That's why most dietitians advise spreading meals out over the day-breakfast, lunch, dinner, and a healthy snack or two between meals. Experts have also found that foods rich in fiber can help keep you satisfied while you lose weight as part of a reduced calorie diet with exercise. Eating Shredded Wheat cereals helps you stay satisfied-with their healthy, whole-wheat goodness and their great, natural taste.

Still not convinced? The National Weight Control Registry studied the lifestyle habits of nearly 3,000 people who averaged and maintained a 60-pound weight loss for about five years. The researchers found eating breakfast was one of four key behaviors associated with maintaining weight loss-and those who ate breakfast chose cereal 60% of the time.

Healthy Habits Associated with Successful Weight Loss

  • Eat breakfast every morning.
  • Eat a reduced-calorie low-fat diet
  • Get one hour of physical activity every day
  • Monitor weight and food intake by weighing yourself regularly and keeping a food journal.

Heart Health

When it comes to helping reduce your risk of heart disease, choosing heart-healthy foods can help. Eating nutritious Shredded Wheat cereals, made of 100% natural whole wheat and other natural ingredients, has always been a simple and natural way to stay heart healthy. They're rich in whole grain (at least 16g whole grain per serving) and dietary fiber-all are low in fat and saturated fat and are cholesterol free with 0g of trans fat.

Whole Grain Gains

There are plenty of good reasons to eat whole-grain foods. They provide carbohydrates for energy, fiber to help fill you up, and nutrients that are important for good health.

Diets rich in whole-grain foods and low in saturated fat and cholesterol may help reduce the risk of heart disease. And here's some more good news: Diets rich in whole grain may also help with weight management as part of an active healthy lifestyle and calorie-controlled diet. Diets that include at least 48g of whole grains per day may help you maintain a healthy body weight. Eating a daily bowl of Shredded Wheat cereal is an easy way to add 100% natural fiber to your diet, which helps keep you full of things other than fat-each serving has less than 1g of fat, and no cholesterol!

Eye on Fat

It is important to remember that fats in foods are not all the same. Research shows that diets high in saturated fat, trans fat and cholesterol are associated with increased levels of total and LDL (bad) cholesterol-risk factors for heart disease. Make smart food choices to minimize your intake of saturated fat, trans fat and cholesterol. These fats are usually found in meat and dairy foods and products made with partially hydrogenated fats. Diets low in saturated fat and cholesterol and as low as possible in trans fat may reduce the risk of heart disease.

The goal is to make your diet rich in fruits, vegetables and whole grain foods and choose better-for-you sources of monounsaturated and polyunsaturated fats, like olives, olive oil, canola oil, avocados, nuts and fatty fish. Choose leaner cuts of meat and fat free or low fat dairy products. Limit foods made with partially hydrogenated fats such as commercially baked and fried foods. Remember, eating too much of any type of fat can add excess calories, which over time, can result in weight gain. That's why it's important to keep fat intake moderate.

  • Check the food label for total fat, saturated fat, trans fat and cholesterol.
  • Broil, bake and grill foods—all can be lower fat ways to cook. Limit fried foods.
  • Choose lean meat and skinless poultry.
  • Replace meat with fish two or more times per week

Sensible Snacking

High-fiber Shredded Wheat cereals aren't only a delicious start to your day, but they also make a great snack to help fight hunger between meals. So stay energized with a deliciously satisfying snack of Honey Nut Shredded Wheat cereal (1 cup = 190 calories). Experts say foods rich in fiber can help keep you satisfied while you lose weight as part of a reduced calorie diet with exercise. For variety, try out other deliciously satisfying Shredded Wheat varieties-Regular, Frosted, and Wheat n' Bran.

Tips for satisfying your hunger:

  • Eat regular meals and include small nutritious snacks to help manage your hunger throughout the day.
  • Eat slowly! Savor the flavor and texture of your foods to allow your body time to signal that you're full.
  • Snack on veggies, fruits, and whole-grain breads & cereals. Watch portion size.

Our History
From our fields,
to your table for over 100 years.

Since that first kernel of wheat made its way from the fields to the breakfast table, Shredded Wheat has been a part of American history.

Our History: 1930s

A new way of farming

The harsh weather of the 1930s brought about a whole new era of soil conservation, and a dedication to making sure the quality of American wheat crops would remain consistent.

Our History: 1950s

Sometimes smaller is better

Shredded Wheat Juniors cereal — a smaller "spoon-size" version of the original — is introduced. A few years later, the cereal will be made even smaller, and re-introduced as Spoon Size Shredded Wheat.

Our History: 1990s

100 years of goodness

Shredded Wheat celebrates its 100th anniversary, with television and radio commercials announcing the winner of a one million dollar contest.

Our History: 2000s

New flavors for new tastes

Cinnamon Shredded Wheat cereal, lightly sweetened with natural brown sugar, is introduced to America's table. Keep a look out for even more delicious new flavors in 2009!